Unity
We connect Moroccans across borders — gathering students, families, professionals, and artists around a shared identity that has nothing to do with geography.
About the Organization
A unifying force connecting Moroccans across the globe, fostering solidarity and pride in our cultural heritage.
Est. 2018
Our mission
One identity. A global community.
The Moroccans of the World Organization functions as a global ambassador for Morocco — promoting our traditions, culture, and hospitality on the international stage. Through events, exhibitions, and cultural exchanges, we strengthen the bonds among Moroccan diaspora communities worldwide while enhancing how Morocco is perceived globally through tourism promotion.
Our vision is a worldwide community united by shared Moroccan identity — one that celebrates where we come from and welcomes wherever life has taken us.
- Global ambassadors
- Cultural diplomacy
- Heritage preservation
- Diaspora support
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To create a worldwide community united by shared Moroccan identity and affection for our homeland.
— Our visionOur principles
Six commitments, one purpose.
These principles guide every convoy, every event, and every partnership we take on.
Heritage Preservation
From Darija and Amazigh languages to traditional crafts, cuisine, and music — we work to keep our heritage alive for the next generation growing up away from Morocco.
Global Ambassadorship
Wherever our members travel or live, they carry Morocco with them — representing our country with the dignity, hospitality, and warmth that define us.
Cultural Promotion
We curate exhibitions, performances, and conversations that put Moroccan art, fashion, and creativity on the world stage — and invite the world to discover us.
Tourism Advocacy
From the Atlas Mountains to the medinas of Fès and the beaches of Essaouira — we champion Morocco as a destination of beauty, hospitality, and rich experience.
Community Building
We build durable networks of support — connecting Moroccan families, students, and entrepreneurs everywhere with the resources, mentors, and friendships that matter.
Our story
From an idea to a movement.
Key moments in the journey of the Moroccans of the World Organization.
2018
The first convoy
The organization's first official convoy sets out from Rabat, bound for Europe — laying the foundation for a global movement.
2020
Going digital
We launch our first online presence to connect Moroccans worldwide and share the convoy journey in real time.
2024
The European tour
A landmark convoy travels through Madrid, Lisbon, and Nice — meeting with embassies and Moroccan communities at each stop.
Today
A growing global community
With strategic partners like the Morocco National Tourism Office, ONMT, Booking.com, and the British Council, we continue to amplify Moroccan culture worldwide.
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Cities visited worldwide
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Community members reached
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Strategic partners
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Shared identity